The latest business venture of social media tycoon Mark Zuckerberg – which involves raising “world-class” beef cattle by feeding them beer and nuts in his luxurious Hawaiian hideaway – was derided by the netizens as out of touch and environmentally hazardous.
On Wednesday (Jan 10), the Meta CEO shared a picture of himself eating a steak, which was medium rare, with no sides, and was made using beef from his Ko’olau ranch, which is a 1,400-acre compound located on Kauai, the oldest island of Hawaii.
Taking to Instagram, Zuckerberg wrote, “Started raising cattle at [the] Ko’olau ranch on Kauai, and my goal is to create some of the highest quality beef in the world.”
The post updated the world with how the sixth richest man in the world is farming wagyu and Angus cattle which yield some of the most expensive meat in the world.
“Each cow eats 5,000-10,000lbs of food each year, so that’s a lot of acres of macadamia trees. My daughters help plant the mac trees and take care of our different animals. We’re still early in the journey and it’s fun improving on it every season. Of all my projects, this is the most delicious,” said Zuckerberg, whose wealth stands at $129 billion currently, as per Bloomberg.
The cattle will be fed on macadamia nuts and beer. They will be reared in a $100m compound, which will also have an underground bunker and energy projects, as per a recent investigation conducted by the Wired.
“Raising cattle on water-intensive macadamia nuts and beer is just a billionaire’s strange sideshow. We need real agriculture reform to address the inequities in our food system and the reality of a warming climate,” said Mitch Jones, policy director at Food & Water Watch, a national legal and policy nonprofit, as reported by The Guardian.
“We need to promote the viability of small and medium-sized farms that work to feed everyone, not just wealthy celebrities,” he added.
Social media users mock Zuckerberg
The users on social media platform X, which is owned by Zuckerberg’s rival Elon Musk, mocked the new career of Zuckerberg.
Watch: Meta founder Mark Zuckerberg building an apocalypse-proof bunker in Hawaii?
Animal rights group Peta’s Shalin Gala criticised Zuckerberg for being stuck in the “dark ages”.
Another critic, with the account name coloradotravis, wrote: “The absolute stones it must take post ‘I’m growing a macadamia orchard to feed my artisan wagyu’ during an era of rising populism.”
(With inputs from agencies)
