The cookie brand’s latest limited-edition cookie is an Oreo stuffed with Oreos.
Dubbed “the Most OREO OREO,” the cookie is made with the usual chocolate wafers, filled (to the “Most Stuf” extreme) with a creme that has Oreo bits mixed in, for a meta cookies-n-creme experience. The flavor is available for pre-sale through the Oreo website starting Tuesday, and will hit shelves at major retailers nationwide starting on January 30 for a suggested retail price of $4.99.
The packages come with a QR code that allows buyers to access online games and chances to win prizes in the so-called Oreoverse — Oreo’s entrée into the metaverse, a virtual space where people interact through avatars. Those with VR headsets can use them to access the Oreoverse. Others can just use their phones or computers.
For brands, the metaverse promises a whole new way to reach young customers, and Oreo isn’t the only brand trying to market to people using new online spaces.
Oreo sees it as a new way to reach consumers, and for them to interact.
“We love to create new opportunities for our fans to connect with each other,” said Julia Rosenbloom, Oreo’s senior brand manager, in a statement announcing the new flavor, noting “we’re so excited to enter the metaverse!”
— CNN’s Jordan Valinsky contributed to this report.