Duties include: “leading candy board meetings, being the head taste tester … and all things fun.”
But Hejazi also sees the attraction. “Imagine your best memories around candy, and having that every day at work,” he said.
Candy Funhouse, based outside of Toronto, is headed by a quartet of 20- and 30-something siblings who grew up in the area and whose parents owned donut shops and a local restaurant.
“My brother Mo, a candyhead, founded it in 2018 and my mother was employee no. 2,” said Hejazi, adding that he and a younger sister and brother later joined the firm.
The family hoped to differentiate their company from other highly successful online and brick-and-mortar competitors such as Mars, Hershey and Amazon with a “weird” mix of products, no minimum orders — “we’ll sell one lollipop” — and a strong push on social media.
Sales in 2021, boosted substantially by the pandemic, were “just under $15 million. I’m not kidding,” Hejazi said.
The family retains a 90% ownership stake.
The company said the Chief Candy Officer position is open to applicants as young as five years old — although parental permission would likely be required. Many parents have filmed their child filling out the application and posted it online.
The company has 340,000 followers on Instagram and three million on Tik-Tok, including a Kardashian, Hejazi said, although he declined to specify which one.
Hejazi also noted that reports on social media claiming that the Chief Candy Officer will be required to eat 3,500 pieces of candy per month are incorrect. (That number represents the different varieties the company stocks.) “That would be 117 a day,” Hejazi said. “That’s too many.”