Beau Pribula is the latest Penn State football player to get a new set of wheels.
It appears to be the perfect name, image and likeness deal for Inch & Co., the rapidly growing York County company whose reach includes construction, development, property management and landscaping.
Pribula is the former Central York star quarterback who will battle for Penn State’s No. 1 spot leading the team in 2023.
Inch & Co. are expanding into the sports world with NIL deals with Nittany Lion football players and leading a new sports complex creation.
The company announced NIL car deals with up-and-coming Penn State stars last month: quarterback Drew Allar, linebacker Abdul Carter, cornerback Kalen King and offensive tackle Olu Fashanu. Pribula is the next in line to receive what amounts to an all-expenses-paid lease on a new Tesla sedan for the coming year.
The cars feature the Inch & Co. logo on the side.
The company views this as much more than advertising outreach, said Cambria Bailey, Inch & Co.’s marketing director. They appear to be one of the first construction companies in the country to become involved in the NIL business.
“We’re investing in them in hopes they invest in us,” Bailey said of the Penn State players.
In return for use of the vehicles, the players agree to provide public relations and marketing efforts for the company, such as social media ads and autograph signings and appearances.
Pribula, who grew up a Penn State fan and still lives in York, was a natural fit. His other NIL deals include Shipley Energy and York Barbell.
While Inch and Co. has built housing communities throughout Pennsylvania and into Maryland, it has not dug into the State College area just yet. They have, though, developed relationships with the Penn State football and athletics staff as they become more invested into the sports arena, said Johnny Inch, Jr., one of the owners.
They expect more NIL car deals coming with Penn State athletes, Inch said.
Penn State athletic director Pat Kraft said this about the university’s growing presence in the NIL world during a December press conference:
“My objective is to make sure I protect (our) 800-plus student-athletes. Tax implications. What does it mean when you put your name on stuff? We’re getting to the point I’m going to give them every opportunity to be successful in NIL. Some run with it. Some don’t. Some don’t want to run with it, but I’m going to give you every opportunity. Let’s make sure we’re doing the right things and understanding your brand.”
Frank Bodani covers Penn State football for the York Daily Record and USA Today Network. Contact him at fbodani@ydr.com and follow him on Twitter @YDRPennState.
