A unique and lucrative challenge has come up for couples in the US. In it, the winners stand a chance to earn $25,000. But they will have to ditch internet-based technology for a month.
The challenge, which has been brought by Kahlúa Coffee Liqueur, is named “Kahlúa Stir Up Your Routine.”
The 30-day break from technology can be refreshing for some and impossible for some. Before claiming the cash winnings, the winners of the grand prize will also have to pass a polygraph test.
Need some ‘new year, new me’ motivation? How does the chance to win $25k sound…👀
We are challenging one couple to go internet-free for 30 nights & stir up their routine with the help of our Kahlúa kit for a chance to win $25k.
— Kahlúa (@Kahlua) December 7, 2021
As per the rules of the contest, the test will be conducted by a “sponsor-appointed representative to confirm their participation and engagement in the sponsor-provided activities and verify that they completed the requirement to be ‘internet and social media free’ in a manner acceptable by sponsor during the designated time period for each of the 30 nights of the challenge.”
The company said it’s coming up with this challenge as nearly half of Americans “admit” that they spend “five to six hours on their phones daily,” which it claimed is equal to nine years spent on mobile devices.
The coffee liqueur looks to encourage couples to spend more time with each other in the challenge. The registration for it will end on January 2, 2022, at 11:59 pm EST.
(With inputs from agencies)