Rising country-rock recording artist Jimmy Charles is headed home to Ocean City, Maryland, to film a music video for his newest hit song, “To Beach Their Own,” and he wants you to be a part of it.
Here’s everything you need to know about joining in on the fun.
Where, when and what to wear
Residents and tourists alike are welcome to join Charles at Seacrets, located at 117 49th St., on May 18 from 5-8 p.m. to make a special cameo in the singer’s music video for his new song. Please keep in mind, all participants must be 21 years or older. By entering Seacrets, each individual is agreeing to be shown in the video.
Charles is asking participants to wear bright colors, and bathing suits and fun costumes are encouraged. The video shoot will take place at Seacret’s newly renovated beach stage area, which will be celebrating an official opening on May 19.
“Most of the music video was filmed in the Virgin Islands, but I wanted it to have some hometown flavor and Seacrets was the perfect spot,” Charles said.
The message behind the song
“To Beach Their Own,” written by Charles along with Bill DiLuigi and Pete Sallis, is now streaming on all music platforms. The release date of the music video will be announced soon, and Charles is hopeful for yet another CMT.com debut when it does.
“I’m so tired of hearing everyone argue over senseless stuff. Social media is a petri dish, feeding ground for anger, hate and stupidity,” Charles said. “I’m hoping this song can battle some of that with a message of, “Whatever Flips your Flip Flop” and “You do you buddy I’ll do me, it’s a salt & lime philosophy.”
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“The song just puts a smile on my face every time I hear it and instantly gets me in a great mood and ready to hit the beach. I’m hoping it does that for everyone who listens,” Charles added. “Crank it up!”
“To Beach Their Own” can be streamed here now.
Who is Jimmy Charles?
Jimmy Charles released his hit single It’s A Maryland Thing, You Wouldn’t Understand, which highlights all the great things about our state, last summer as a tribute to the Free State.
After that release, Charles performed the song at a Baltimore Orioles game, Baltimore Ravens preseason game and a University of Maryland women’s basketball game, among other events and venues. He released another hit single, “Fish On,” that he wrote as the official song for Ocean City’s White Marlin Open last August.
While the Ocean City native found early success in 2014 with his first single, “Whatever It Takes,” which was picked up nationally by iHeart radio, it was the power of “Superman,” released in 2015, that solidified his place in the industry spotlight.
Written for the nonprofit ZERO Prostate Cancer to promote awareness with bandmate Goose Gossett and cancer survivor/mentor Phil Shulka, the song’s companion video premiered on CMT, trending in the No. 1 spot for more than a week.
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Charles’ music video release for “Hard Way To Go” premiered with CMT and climbed to No. 1 on The Country Network. The video was paired with an outreach program with National partners American Addiction Centers, Vertava Health and other addiction awareness nonprofits to help reach those battling addiction.
In addition to the ISSA Male Entertainer of the Year award he received in Atlanta last August, Charles had previously earned the Nashville Industry Music Awards’ “Male Country Artist of the Year” and “Song of the Year” for “Never Had a Bad Day.”
Olivia Minzola covers communities on the Lower Shore. Contact her with tips and story ideas at ominzola@delmarvanow.com.
