Arthur Rupe, record producer who helped popularize R&B, has died at 104

His death was also announced by his daughter, Beverly Rupe Schwarz, according to the New York Times. CNN has reached out to Schwarz for comment.

Rupe is credited with launching the career of Rock and Roll pioneer Little Richard and helped make R&B a mainstream genre of music, according to the Rock & Roll Hall of Fame.

“Rock and roll as we know it would not exist without Art Rupe,” the Hall of Fame wrote on its website.”Rupe’s fastidious work ethic and uncanny musical intuition shaped the evolution of rock.”

He would later change his name to “Rupe” after he moved to California and learned from his paternal grandfather that the family name Goldberg was adopted at Ellis Island, according to his foundation.

After working with an engineering crew testing Liberty ships during World War II, Rupe decided to become a record producer, his foundation said.

He eventually started his own record label, Specialty Records, which would go on to feature many artists, including Roy Milton, Percy Mayfield, Joe and Jimmy Liggins, Lloyd Price, Little Richard, and Sam Cooke.

Rupe is survived by his daughter Beverly and her husband Leo Schwarz as well as his granddaughter Madeline Kahan and her husband Kyle Kahan, his foundation said.