There are advantages to national polling as well. There are more historical questions for comparison. It’s much less expensive than battleground polling: It might take six state polls to get a decent picture. And there are plenty of cases — say, a Republican presidential primary or a battle for control of the House — where the national picture is much more relevant than the core battlegrounds.
Polling and nonbinary people
I was wondering about the inclusivity of the demographic charts. I noticed that the gender category was very binary, with someone only being able to select male or female. Were there any nonbinary people interviewed in this poll, or did someone have to select male or female? As a nonbinary person, I would love to advocate for queer folx to be able to fully participate in these polls. Thank you so much. — Melissa Dailey
It’s worth adding some historical context. First, most pollsters typically asked whether someone was male or female — which is to say someone’s “sex,” not gender. That’s what the Census Bureau does as well, and pollsters generally find it advantageous to have their questions align with the census for comparison or even statistical adjustment. And as someone who loves historical data, I’m also always loath to lose a consistent measurement of something over time.
Second, you might be surprised to learn that many telephone pollsters haven’t actually been asking about the sex or gender of respondents. Instead, many have relied on the interviewer to record the respondent’s sex or gender based on voice. That might seem strange, but many respondents find it strange or even offensive to be asked if they’re a man or a woman.
Nonetheless, this is an area where survey research is evolving. In the last decade or so, many pollsters have started asking about gender. A smaller number of pollsters have offered respondents options beyond “male” or “female” or “man” or “woman,” though this is complicated in its own right. Respondents could identify in any number of ways, whether as transgender, non-cisgender, nonbinary, gender fluid, queer or something else. They could identify as a “man” or a “woman” to reflect a gender that does not align with the sex they were assigned at birth.
There’s another issue with adding small categories: measurement error. If one in every 300 respondents is trolling, or if one in 300 interviewers mistakenly clicks the wrong gender button, this mismeasured 0.3 percent of the sample will have no discernible effect on our results among men and women. But it could make up a huge share of the tiny number of transgender respondents.
